Some companies, wanting to be cutting edge, have taken their workplace wellness communications entirely to the Web. They use emails, blogs, microsites, and other electronic ways to reach their audiences. Other organizations have decided to stick with tried-and-true print media, opting for the power of posters and health newsletters, to get the word out.
Still other groups like EMI Health know that to effectively reach an audience, it takes a smart mix of both print and electronic media working together. EMI Health empowers employees through newsletters, a Website, downloadable eBooks, one-minute videos, webinars, social media, meetings with personal health coaches, and more.
When an employer intelligently combines print, electronic, audio, and video delivery channels, the message is more likely to get through. People may not give much attention to something they hear, read, or see — particularly if it’s a low priority for them — at any one time. However, if people see or hear it again and again, the message will have growing, and greater impact.
- Direct mail, poster campaigns, and brochures can lead people to Websites, videos, and social media sites — and vice versa.
- QuickResponse codes (“QR codes”) — two-dimensional bar codes appearing on printed pages or packaging – can be scanned with mobile phones so individuals can quickly access corresponding Websites, videos, coupon offers, and more.
When it comes to print, think:
- Regular newsletters
- Calendars
- Brochures
- Posters
When it comes to electronic, think:
- Blogs
- Podcasts
- Video
- Microsite
- Social networks such as Facebook and Twitter
Putting multiple media to work embodies a key communication truth: Each person retains information in preferred styles (some by hearing, some by reading and studying, etc.), but a sensory blend is always most effective.
Discover EMI Health’s Secrets: listen in as Ben Slaugh and Janelle Connell with EMI Health share their media mix secrets in this two-minute interview clip – EMI Health Podcast
Find Your Right Mix: Instantly find out the right blend of media for YOUR organization with this fun Media Planning Tool.
