Category Archives: Connecting with the “Generations”

To Target Employees of Any Age, Use This Chart

Quick Summary: Employees pay attention to different benefits messages at different life stages. Workplace communicators should consider basic age profiles when creating (or editing) messages that can resonate with each individual.

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When Reaching Young Workers, Put On a New “Face”

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Can You ‘Click’ with the Young-and-Connected Crowd?

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Talkin’ ’Bout My G-g-g-eneration: Communicate Effectively with Older Employees

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