Author Archives: Shawn M. Connors

We’re Giving Dieting Too Much Weight in Wellness Communication

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Using Data to Set Goals Employees Want to Achieve

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Idea: Does Financial Education Belong in Your Wellness Program?

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10 Keys to Building a Wellness Communication Plan

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8 Timeless Truths of Workplace Wellness Communication

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7 Emerging Mega-Trends That Will Change Wellness Communication… Forever

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New Perspective in Wellness & Benefit Communication

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Workplace Health Communication: What the future holds

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Why Q&As work in Health Communication

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Avoid These Disconnects that Lead to Health Communication Failure

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Print ranks among best sources for health information

Quick Summary: What’s the best way for employees to get their daily dose of trusted health information? Even with the growing number of health-information seekers on the Web, a new study ranks print media among the best places for health information that helps readers follow a healthy lifestyle.

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Who Has the Most to Gain from Your Company Wellness Program?

Quick Summary: The workplace represents an ideal setting for the delivery of health and wellness programs, and building and sustaining a corporate culture of health is a critical component in implementing an effective program, according to The Vitality Group, a provider of incentive-based wellness solutions.

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All a Twitter When Using Social Media for Benefits Communication

Quick Summary: Regardless of your feelings about social media, they’re a fact of modern life. If you use these tools to communicate benefits information in your workplace, exercise care. There are definite dos and don’ts to keep in mind.

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Ideas on How to Make a Wellness Culture Shift

Quick Summary: Wellness at the workplace is more than a task—it calls for a company culture shift. Where to start? “Senior level buy-in is a critical first step,” says Ginny Hridel, a wellness program coordinator for the Council of Smaller Enterprises in Ohio. Measuring the potential value of a program will inspire the change, she adds. “Wellness has an impact on all other costs: health insurance, workers’ compensation, absenteeism, just to name a few.”

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Health Care Reform: Communicating When You Don’t Know the Answers

Quick Summary: As the saying goes, “The devil’s in the details.” And there certainly are plenty of details yet to come about the health care reform legislation passed in March 2010. But if you think it’s too early to communicate with your employees about the subject, think again.

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4 Reasons to Talk about Benefit Trends

Quick Summary: Benefits professionals aren’t the only ones who find value in understanding benefit trends. You may be surprised at how helpful the information can be to your employees.

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Is It Time to “Tweet” about Your Benefits?

Quick Summary: To help each employee choose the benefits package that best meets his or her needs, most organizations hand out packets and brochures that explain options. That material often lands with a thud—it can be bulky and confusing. Some savvy companies are complementing that material with ultra-quick Twitter messages throughout the year.

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Are You Getting in the Way of Your Own Health Communication?

Quick Summary: HR directors, benefits managers, and others responsible for employee communication often have numerous and lofty goals (not to mention executives looking over their shoulders). Reaching employees effectively helps to engage their participation and reduce health care costs. But it’s tough to connect with workers when your own department’s communication isn’t open and efficient.

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Ideas for Creating a Healthy Employee Workplace Wellness Culture

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How Weight Loss Is Your Company’s Gain

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